The seminar
for readiness for internationalization was for those have participated
in the CBHA program delegations and for others interested. The seminar started
with Lennart Almstedt at Essence
International giving stats and reasons why big markets are needed for growing
companies, and how it is rather easy to enter new markets but much harder to grow
and stay. The participants discussed the list for how management boards can
assess their readiness. Available online.
Emphasis
was put on understanding the driving forces of the board, aligning them, crisp knowledge
of the company’s edge and how to tackle weaknesses. It was a good bridge to the
next speaker, the serial-entrepreneur Donnie Lygonis who is also innovation coach
at KTH Innovation and former VINNOVA Senior Fellow at the Nordic Innovation House
in Palo Alto. This session lifted the importance of mindset when tackling a
market such as the US and in particular what is needed from companies
establishing themselves in Silicon Valley. Where breaking through the noise is
harder, the competitors more abundant, faster and stronger but also in
understanding the business culture that can either propel the company to
success or alienate it. In the spirit of
the SV sharing is caring mentality he and we have added links to the podcasts with Key Opinion
Leaders.
Time to get fit for fight, because "Blue Ocean"-strategy in the US is often rather proof of ignorance rather than good strategic option. Little of the proposed in the seminar was news but yet, so often forgotten when it really matters most. Do the work!